London Study Abroad-Day 3 (First day of class!)

British word of the day: Plasters (band-aids) Use it in a sentence: I need more plasters to cover the back of my heels from all the walking I'm doing.  Monday was my first day of official class and my Westminster orientation. I was feeling a bit sick that morning and wasn't sure if it was …

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Scholars’ Week Analysis

This past week, my PR Strategy & Implementation class was required to attend one of my university’s sessions during Scholars’ Week. The speaker was actually my freshman year RA, Madison Badiac, and her research topic was “Age and Gender Biases Students’ Willingness and Likelihood to Pay Attention in Chapel.” As we do research before launching …

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What do PR Majors Need to Know About Ethics?

Have you ever heard of a public relations professional being referred to as a "spin master?" Or what about the field of public relations being associated with being untruthful? As a young professional in the field of PR, these stereotypes are one of my biggest pet peeves. But this leads to the question: what do …

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9 Steps in the Action Planning Process of Creating a Campaign

Throughout my college career, I've had many opportunities to plan tons of PR campaigns. Of the four major steps of a campaign: research, action planning, implementation, evaluation, I have the most experience researching and planning campaigns. Here are the nine key steps in planning a public relations campaign. Goal This one may be obvious, but you …

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Start Up Smart: Starting Your Own Business

One of the sessions at the 2016 PRSSA National Conference was titled, "Start Up Smart," and it included information on how to start up your own business. It was lead by Deirdre Breakenridge from Pure Performance Communications and Taylor Ray Orsbon from Geben Communication. Here are the key takeaways from this session: 1. What is your "Why?" …

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Multimedia Storytelling Project Reflection

For my course, Multimedia Storytelling, we had a mini collaboration project we were required to do as a team. My group created a page for Revival Services at Olivet, which can be found here: revivalatonu.wordpress.com. Here is some reflection questions based on this assignment. What did you learn from this assignment? This project taught me …

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Engaging Your Internal Audience

This past October, Olivet's PRSSA attended the 2016 PRSSA National Conference in Indianapolis, Indiana. This blog will focus on key points from Brian Easter, Co-Founder of Nebo Agency, in his session "Engaging Your Internal Audience." 1. Organizations need INTEGRITY One of the most important questions employees are asking in job interviews these days is not …

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