Scholars’ Week Analysis

This past week, my PR Strategy & Implementation class was required to attend one of my university’s sessions during Scholars’ Week. The speaker was actually my freshman year RA, Madison Badiac, and her research topic was “Age and Gender Biases Students’ Willingness and Likelihood to Pay Attention in Chapel.” As we do research before launching …

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What do PR Majors Need to Know About Ethics?

Have you ever heard of a public relations professional being referred to as a "spin master?" Or what about the field of public relations being associated with being untruthful? As a young professional in the field of PR, these stereotypes are one of my biggest pet peeves. But this leads to the question: what do …

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9 Steps in the Action Planning Process of Creating a Campaign

Throughout my college career, I've had many opportunities to plan tons of PR campaigns. Of the four major steps of a campaign: research, action planning, implementation, evaluation, I have the most experience researching and planning campaigns. Here are the nine key steps in planning a public relations campaign. Goal This one may be obvious, but you …

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Start Up Smart: Starting Your Own Business

One of the sessions at the 2016 PRSSA National Conference was titled, "Start Up Smart," and it included information on how to start up your own business. It was lead by Deirdre Breakenridge from Pure Performance Communications and Taylor Ray Orsbon from Geben Communication. Here are the key takeaways from this session: 1. What is your "Why?" …

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Engaging Your Internal Audience

This past October, Olivet's PRSSA attended the 2016 PRSSA National Conference in Indianapolis, Indiana. This blog will focus on key points from Brian Easter, Co-Founder of Nebo Agency, in his session "Engaging Your Internal Audience." 1. Organizations need INTEGRITY One of the most important questions employees are asking in job interviews these days is not …

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Three Things Social Media is Negatively Affecting in Our Every Day Lives

Ever since social media was introduced to our world in 1994, over 20 years ago, we as humans have never been the same. We connect, network and get to known others through this new platform, and it is impacting not just those who had to learn how to use it, but the generations that are …

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Since When Did Our Differences Becomes a Bad Thing?

The word “ethics” in today’s society seems to have a different ring on it than in the past. It seems like almost every day another scandal is on the news or that we are being taught to “do whatever it takes” to get ahead. Even the concept of accepting differences in race, religion and political …

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6 Lessons Learned Working at Coca-Cola

(From Scott Williamson, Vice President Public Affairs and Communication, at the 2015 PRSSA National Conference) Two years ago as a fresh PR major, I had the opportunity to represent my university at the 2015 PRSSA National Conference in Atlanta, Georgia. One of the keynote speakers was Scott Williamson, the Vice President of Public Affairs and …

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