Start Up Smart: Starting Your Own Business

One of the sessions at the 2016 PRSSA National Conference was titled, “Start Up Smart,” and it included information on how to start up your own business. It was lead by Deirdre Breakenridge from Pure Performance Communications and Taylor Ray Orsbon from Geben Communication. Here are the key takeaways from this session:

1. What is your “Why?”
This may be the most basic question, but it is also one of the most important ones you can ask yourself before starting a business. WHY do you want to do it? Also, don’t forget that relationships HELP a startup. They are the center of success, media, clients, employees, and other experts. Remember the moments that made you discover your WHY and why you wanted to start a business.

2. Again, relationships are essentials to starting a business
You cannot do this alone. It is important to have a strong support system and those you can seek help and guidance from in both good and difficult times. You are going to fail…and you’ll probably fail more than once. Use your WHY and positivity to push forward and align your company’s values with your own. Tips for relationship building? Start with listening.

3. What is culture and why should a start up care?
This will be the life of your start up, the way you communicate…people do care about this. What keeps clients coming back is paying attention to each one. This may seem simple, but it truly is key.

4. What are the characteristics of a entrepreneur?
Natural starter, initiative, positivity challenged into opportunity, wanting to make an impact, wanting to do more, not being afraid of failure, letting your mistakes make you stronger, having passion/fire in gut, dreaming about your vision, loving your vision, believing in  yourself, confidence, listening, innovation and visualization, and thinking bigger.

5. What the speakers learned from building a start up
What you know on day one is different from tomorrow. Don’t be afraid to change and rethink. And don’t forget to balance work and life.

6. How do you get people to invest in you for finances?
For these speakers, it started with friends and family. Then they built some great relationships to get people interested. Don’t try to explode your business in the start because you will not be able to pay employees, but when you do hire make sure you get the best talent. Seek council from those who are reliable, and also have a good lawyer and accountant.


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