9 Steps in the Action Planning Process of Creating a Campaign

Throughout my college career, I've had many opportunities to plan tons of PR campaigns. Of the four major steps of a campaign: research, action planning, implementation, evaluation, I have the most experience researching and planning campaigns. Here are the nine key steps in planning a public relations campaign. Goal This one may be obvious, but you …

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Start Up Smart: Starting Your Own Business

One of the sessions at the 2016 PRSSA National Conference was titled, "Start Up Smart," and it included information on how to start up your own business. It was lead by Deirdre Breakenridge from Pure Performance Communications and Taylor Ray Orsbon from Geben Communication. Here are the key takeaways from this session: 1. What is your "Why?" …

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Multimedia Storytelling Project Reflection

For my course, Multimedia Storytelling, we had a mini collaboration project we were required to do as a team. My group created a page for Revival Services at Olivet, which can be found here: revivalatonu.wordpress.com. Here is some reflection questions based on this assignment. What did you learn from this assignment? This project taught me …

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Engaging Your Internal Audience

This past October, Olivet's PRSSA attended the 2016 PRSSA National Conference in Indianapolis, Indiana. This blog will focus on key points from Brian Easter, Co-Founder of Nebo Agency, in his session "Engaging Your Internal Audience." 1. Organizations need INTEGRITY One of the most important questions employees are asking in job interviews these days is not …

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